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Mercadotecnia
by Fischer de La Vega, Laura Estela
Publication:
México: McGraW-Hill, 2011
. xiii, 273 p.
Date:2011
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Fundamentos de marketing
by Stanton, William J.
Publication:
México : McGraw-Hill Interamericana, 2007
. xxv, 741 p. :
, Glosario : p. 715-729.
27 cm. +
Date:2007
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Marketing
by Kotler, Philip
Publication:
Madrid, España Prentice Hall | Pearson Educación 2004
. xxvii, 758 p.
27 cm.
Date:2004
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